VisitCornwall currently holds a consumer database of thousands of contacts who are either interested in or have visited the Cornwall before.
This is an incredibly valuable resource for VisitCornwall that we use throughout the year to attract new or lapsed visitors and to retain existing loyal visitors to the area.
In addition to acquiring new leads through our media campaign activity and PR we also undertake CRM activity to acquire new leads.
The majority of VisitCornwall's CRM activity focuses on looking after our loyal visitors by providing them with regular communications and information, giving them further reasons to return here and not choose to go elsewhere.
E-newsletters: Throughout the year we send out regular e-communications to our database of contacts. This includes e-newsletters containing special offers and targeted e-newsletters based on key themes (Food & Drink, Gardens and Activities).
Advertising opportunities are available on our e-newsletters
For further information or advice on CRM, please contact Theresa Thompson on 01872 322910 or email theresa.thompson@visitcornwall.com
