VisitCornwall run a range of marketing activities throughout the year on behalf of the industry and destination itself.
Some of the marketing activities are about raising awareness of Cornwall as a visitor destination others are concerned with providing tourism businesses with opportunities to reach the national and international market place.
VisitCornwall only promotes accommodation businesses that are inspected and graded to national standards or are subject to a direct agreement with Visit Britain or other inspecting organisations.
VisitCornwall Planned Marketing Activity for 2011
In the Press
Radio Times - Christmas Issue, plus 2 travel supplements
BRADA (Mirror Group)
Sunday Mirror/Daily Mirror/Sunday People - 16th, 22nd, 30th January
Direct Mail
UK Holiday Collection One - January
Where to Go in Britain - January
UK Seaside Holidays (previously BRADA) - January
Take a Break (circulation increased to 200,000) - January
Holiday Guide Finder - January onwards
Select Your Mail - January
CIC/INFO Service - late January
UK Holiday Collection Two - April
Autumn & Winter Breaks Collection August - September
Online
Online Lead Generation websites:
Online Consumer Survey - January
BRADA Online - January
Bitesize Britain - January
Information Link - January
Catalink - January
Select Your Mail Online - January
Information Link - August
Email Targetting
Destinations Composite Email Campaign - January, March, May
For further information contact Theresa Thompson on 01872 322910.
