NEW Marketing Opportunities With VisitCornwall In 2010
Earlier in the year, South West Tourism announced a £1 million campaign to support the region for 2010.
The South West RDA has put up £750,000 and has sought key partners to support a number of large scale campaigns who are expected to raise the remaining £250,000.
The overall campaigns objectives are to increase enquiries and generate bookings during the off-peak months for that particular partner. Campaign activity commences in late January for 6 months.
VisitCornwall has been working very closely with South West Tourism since the announcement to ensure maximum benefit for Cornwall and has signed up to the following five campaigns:-
*Green Tourism *Pre-School *Spring In The Countryside *Gourmet Breaks *Overseas [Germany & Holland]
Whilst the campaigns will be led by the region, Cornwall will have independent representation based on our level of contribution. The activity supporting each them will vary per campaign but each will have
- its own specific “Cornwall” website
- referrals from the regional website
- Supporting PR activity
Please note the special offer rate for any business who signs up before Friday 8 January 2010.
If you have any queries, please don't hesitate to contact Lynn Pascoe on (01872) 322908.
For a campaign application form click here.
VisitCornwall E-Mail Marketing
E-mail marketing is an effective and versatile way to maintain and build relationships with existing and potential customers. We send e-newsletters to those enquirers who have opted to receive more information from us. Each e-newsletter is themed according to the time of year and contains features on what to see and do. Advertising opportunities are open to members of VisitCornwall for the promotion of special offers and events.
E-newsletters offer a quick and easy route to market - advertisers are able to promote up to the minute offers and events. The newsletters are offer led only - advertising opportunities which feature a special offer or added value incentive.
Each newsletter goes out to a database of 90,000 email addresses. There are 3 button adverts available and one banner advert, each of which links to your own website. We are able to track the number of click throughs to your website, and VisitCornwall also monitors overall visits to the e-newsletters.
Each e-newsletter is sent out to visitors who have let us know their interests. We are developing our main database to enable us to send out more targeted emails in future.
Advertisers must be a member of VisitCornwall.
For more information contact Julia Cox on 01872 322928
