Be the Business and Visit Cornwall announce partnership

Be the Business and Visit Cornwall announce partnership to help Cornish hospitality firms get more competitive  


Be the Business and Visit Cornwall today announce a partnership to boost Cornwall’s productivity. The UK’s most recent quarterly productivity statistics showed a flat performance nationally and Cornwall and the Isles of Scilly rank 32% below the UK average. Hospitality and tourism businesses are the economic pulse of Cornwall and on behalf of its members, Visit Cornwall is committed to driving up productivity in the county and maximise the sector’s full potential.

Be the Business, the not-for-profit created to close the UK’s productivity gap, will deliver the second in their new series of five masterclass events on Tuesday 4 February at The Headland Hotel. Supported by Visit Cornwall, the masterclass is part of Be the Business’s Collaborative Networks for Hospitality programme which aims to bring business owners, leaders and senior managers together to improve business performance through joint learning, sharing and collaborating.

The masterclass will be led by Jon Yantin of Stake Concepts who has over 25 years’ experience across the hospitality sector, specialising in business planning, fundraising, conceptualisation and operations.

By attending, businesses will learn about the different aspects of business planning which include understanding the importance of customer profiling and analysis, preparing for investment and building the most effective profit and loss account. The masterclass will also feature an exclusive panel debate.


Tony Danker, CEO at Be the Business, said:“Be the Business are so excited to launch this partnership with Visit Cornwall. We’ve been working with Cornish businesses for two years with incredible success by encouraging cooperation and knowledge sharing. Formalising our partnership with Visit Cornwall means we can reach every hospitality business in the region.

“We welcome any local hospitality business to join us on 4 February for a day of collaboration and building solutions. Business planning is essential for any business to develop new ideas to boost their business, manage their strategic focus and reach key milestones.”


Malcolm Bell, Chief Executive at Visit Cornwall, said:


“We are pleased to be working with Be the Business to enable our members and other tourism businesses to access excellent inspirational business and leadership workshops that can help them become more productive, profitable and competitive.  As the saying goes “you are never too old to learn”, but more importantly planning must be at the heart of any business, it helps guide the business, while at the same time being the basis for evolving and growing a business.”



Further Information

Tickets are available via Eventbrite at £22.65 per person (plus £2.35 non-refundable booking fee). However, Be the Business is a not-for-profit organisation and the masterclasses are non-profit making events.

For this reason, delegate tickets will be refunded after the event if a delegate attends the event and completes their post-evaluation survey within one week of the event. Upon completion of the evaluation survey, a ticket refund (of £22.65) will be processed to the original payment method. Partial refunds (£22.65 ticket price) are also available on any places cancelled 7 days prior to the event.


About Be the Business

Be the Business is an independent charity chaired by Sir Charlie Mayfield and backed by some of the UK’s leading businesses with the aim to close the UK’s productivity gap. It is building a movement of large and small businesses which want to improve their performance and share their experiences to help others do the same.

Be the Business provides inspiration, practical tools and free resources for businesses to identify opportunities for improvement and develop proven approaches to boost their productivity through expert analysis and advice from the business community.


It is supported by some of the UK’s most senior business leaders including Doug Gurr (UK country manager, Amazon); Nigel Whitehead (CTO, BAE Systems); Sir Roger Carr (Chairman, BAE Systems); Sir Ian Davis (Chairman, Rolls Royce); Tera Allas CBE (Senior fellow, McKinsey Center for Government); Sir Richard Lambert (Chairman, British Museum); James Stewart (Vice chair, KPMG UK); Hosein Khajeh-Hosseiny (Chairman, Trinity Sky); Steve Varley (Chairman and managing partner, EY UK&I); Dame Carolyn Fairbairn (Director general, CBI); Sir Charlie Mayfield (Chairman, John Lewis Partnership and Be the Business); Phil Smith (Former chairman, Cisco UK&I); Oliver Benzecry (Chairman and senior MD, Accenture UK&I); Antonio Horta-Osorio (Group chief executive, Lloyds Banking Group); Dame Fiona Kendrick (Former chairman and CEO, Nestle); Jeremy Anderson (Non-executive director, UBS AG); Paula Carter (Former director, Channel 4) and Scot Gardner (CEO, Cisco, UK&I).