December Tourism News

Get involved in English Tourism Week: 17 – 25 March 2018

Raising the profile of the industry and celebrating the value and quality of tourism, English Tourism Week (ETW) kick starts the main holiday season and whether you’re an accommodation provider, attraction, tourist information centre or restaurant, everyone can participate.

Just follow these four simple steps:

  1. Start planning your activities for the week. This can include special offers, discounts, fun events and promotions for visitors, local residents, stakeholders and more.
  2. Download the free toolkit of logos and posters to help you brand your ETW events.
  3. Register your events and offers on the dedicated ETW events platform when it’s live (date tbc), for a chance of promotion across VisitEngland's consumer website and social channels, as well as to media, trade, MPs and industry.
  4. Use the hashtag #ETW18 on social media to encourage your visitors, customers and local residents to come to your events and share their photos and experiences on Twitter, Instagram, LinkedIn and more. Find out more

CMA investigates business practices of OTA

The Competition and Markets Authority (CMA) watchdog has announced an investigation into the business practices of OTA’s (Online Travel Agents) to explore whether customers really are able to choose the best hotel deal for them. Read all about it here.  We will monitor this investigation closely, but in light of this announcement we continue to urge all our members to harness the booking direct initiative.  

Take part in SW how’s business survey

Benchmark against industry peers and contribute to valuable research by completing the November 2017 South West How’s Business Survey. Your responses will be completely confidential and you’ll receive last month’s results as a thank you. Click here to complete the survey. 

Harper Collin’s have 20 Fern Britton book collections to give away

Harper Collins have 20 sets of Fern Britton’s bestselling novels for you to create a mini library for your guests to read. All set-in Cornwall, they are the perfect escapist read. The library includes: New Beginnings, Hidden Treasures, The Holiday Home, A Seaside Affair, A Good Catch and her brand-new hardback, Coming Home. If you are interested in getting one of the collections for your property, please email rosa@visitcornwall.com. There are only 20 collections to give away and the collections will be allocated on first come first serve basis. 

Support the Final Straw Cornwall campaign

The Final Straw Cornwall campaign is on a mission to ban plastic straws in bars and restaurants across Cornwall. Spearheaded by surfer, James Neale, and Pat Smith from Bosinver Farm Cottages (Visit Cornwall member), the campaign aims to keep Cornwall’s beaches beautiful by tackling the problem of litter pollution - and it’s gaining significant momentum.

To support the campaign and help protect Cornwall, the advice is simple:

“If you’re an individual, stop using single-use plastic straws. If you’re offered one, politely hand it back and explain that you no longer accepting single-use, plastic straws and neither should they.

“If you’re a business, stop using single-use plastic straws, full stop. There are so many other alternatives and you’ll be playing a mighty role in changing Cornwall’s future.” Find out more

Steve Doble leads demand to cut tourism VAT

A cut in tourism VAT to 5% and a commitment to replace EU investment funds worth hundreds of millions pounds are among 37 recommendations made by a group of MPs to help UK coastal communities. 

The All Party Parliamentary Group for the Visitor Economy, headed by Conservative Cornwall MP Steve Double, also recommended a move to longer term funding applications for the Coastal Communications Fund and the creation of Coastal Enterprise Zones.

The chief executive of the secretariat to the APPG for the Visitor Economy, British Hospitality Association chief Ufi Ibrahim, said: “It is essential that government carry out the recommendations in this report to help them flourish by elongating the season, changing perceptions of seaside towns for the next generation of tourists, encouraging private/public partnerships and dealing with the negative repercussions of second home ownership.” Find out more

Upcoming training courses

Opportunities to learn, network and save both time and money in the months ahead. There’s no cost to attend any of these opportunities, they’re all absolutely FREE.

Marketing for success - Truro, 11 January 2018

Transform Cornwall brings you an interactive half-day workshop to help you develop a strategic marketing plan that ensures you’re communicating to the right people, through the right channels, using the right message.

Book

Growth Hub biz event - Heartlands, 16 January 2018

Find out how to think big and be unique at this thought-provoking and inspiring event. Mark Sullivan, CEO of Provenance Brands (Cornish Sea Salt, Cornish Seaweed, Living Sea Therapy and The Great British Crisp Company) will talk about how investing in product innovation and building a team enabled the company to expand its market share, while Lerryn Ryall and Lucy Cox of MyHalto will share their organic approach to business development.

Book

Great leadership for a successful business - Truro, 17 January 2018

This interactive workshop will give you the opportunity to invest in your personal development around leadership and explore the positive impact your role as an effective leader and manager can have on your business as a whole. The session will provide you with the tools to build and inspire a team that’s working at the top of its game.

Book