Snapshot of the Cornwall Tourism Summit's key points

The tourism industry in the UK and Cornwall is thriving, and the future looks even stronger, according to industry leaders. Here’s a round-up of the key points from the Cornwall Tourism Summit 2016.

Cornwall

  • 2016 off to a slow start for Cornwall but finishing strongly; real boost could come in 2017
  • Cornish tourism businesses match or exceed last year by up to 10%
  • ‘monumental’ first year for Visit Cornwall CIC

South West

  • Cornwall & Devon one of four food hubs promoting UK food on the international stage
  • South West outperforms (almost) every other region as London ‘struggles’
  • South West Coast Path is star of £40m Discover England Fund

Britain

  • record months for British tourism (visitor numbers and spend)
  • international visitors ‘more likely’ to visit post-Brexit Britain
  • Britain is ‘good value for money’ (still expensive, but less than before) thanks to currency drop

Travel

  • forward airline bookings into UK up 4% year-on-year
  • Night Riviera Sleeper service upgrade due by end 2017
  • £7.5bn invested into rail by 2019 including ‘electrification’ — more seats, shorter journey times
  • 5% more passengers every year since 2010 in Cornwall, thanks to £36m GWR investment

Brexit

  • Brexit not the only reason for staycation boom — more factors at play
  • increases for inbound (18%) and domestic (21%) tourism post-EU-referendum result
  • concerns over labour shortages for UK tourism post-Brexit
  • heavy investment predicted in brand and tourism marketing post-Brexit

Maturing industry

  • UK tourism ‘matured’ into fifth biggest industry in the UK; third largest employer
  • British tourism creating one new job every eight minutes since 2008
  • successful destinations focus on authenticity and people
  • mass market tourism is dead — call for ‘tailored authenticity’

For more information on the Cornwall Tourism Summit read the full presentations and press release.