Tourism Summit 2018

‘Bring it on’ say tourism businesses following ‘inspirational’ Cornwall Tourism Summit 2018

Cornwall’s tourism businesses have been given a burst of energy for the year ahead thanks to the Cornwall Tourism Summit 2018, organised by Visit Cornwall. 

The one-day event which took place at The Headland Hotel in Newquay (on 8 February) saw over 200 people from across the tourism industry come together to hear experts in the field share the latest destination marketing know-how, as well as practical tips and insights into future tourism trends. Motivational marketing expert, Geoff Ramm, led the impressive line-up and introduced the packed audience to unique techniques to help them stand out from the crowd.

“Geoff’s incredible zest is infectious but he did so much more than entertain. We invited him along to get our tourism businesses thinking; they’re already doing amazing things but how can they be even better? I’m looking forward to seeing the ideas that he inspired come into fruition over the coming months,” said Malcolm Bell, CEO of Visit Cornwall.

“2018 holds masses of potential and Visit Cornwall will be supporting businesses every step of the way. The Cornwall Tourism Summit is just the start of great things to come.” 

Key representatives from VisitBritain, Great Western Railway and VisitEngland also took to the stage and emphasised Cornwall’s leading role in UK tourism.

Cornwall Tourism Summit insights: 

  • Domestic holidays to the South West were up by 6% in 2017 beating the 5% national average
  • Cornwall scores a satisfaction rating of 55% among UK visitors, outshining the UK’s overall 48% and the coastal/seaside average of 50%
  • Visitors rate Cornwall’s beautiful beaches, friendly welcome and food & drink most highly…
  • …whilst shopping opportunities, ease of access and cultural activities are scored lowest
  • The strongest perceptions of Cornwall centre around its relaxing nature, breath-taking qualities and there being lots to see and do. Cornwall’s distinct identity also features highly

With representation from hotels to visitor attractions and activity providers to places to eat, the Cornwall Tourism Summit was also seized as an opportunity to rally support for the Final Straw Cornwall campaign. 

Pat Smith from Bosinver Farm Cottages who is spearheading the plastic-free initiative, explained: “With a world-wide reputation for hospitality, food and ocean-side adventure, Cornwall is perfectly positioned to say no to plastic drinking straws. 

“The message to businesses is simple; stop buying single use plastic straws, find an alternative or go without. By working together, one step at a time, we will tackle the threat of single use plastic that threatens disaster to our planet.”

For more information about the issues covered at the Cornwall Tourism Summit and the full presentations from the speakers, visit visitcornwall.com/industry