Press release: 10 May 2013
Visit Cornwall is excited to announce that it has teamed up with Engine House Media to launch a series of targeted mini-guides.
The first two guides in the series will play a key role in the new thematic marketing campaigns being rolled out by the Cornwall Development Company tourism service to promote Cornwall as a family friendly destination and as the perfect place to holiday with dogs.
Since launching in March the Kids Love Cornwall campaign has benefited from online advertising , digital video and social media activity, as well as targeted PR and high profile print advertisements, and as a result has attracted over 30,000 unique visits to the family section of the Visit Cornwall website. Available from July, the new mini-guide will provide vital offline campaign support, and with rich and engaging content specifically aimed at those travelling with children, will help families maximise their holiday experience.
To coincide with the launch of the overall Dogs Love Cornwall campaign, the dog-friendly mini-guide will be available from September and is being billed as a must-have for dog owners. With everything from the best four-legged walks to places to eat and stay where dogs are welcome, the guide aims to cover all the practicalities of holidaying with dogs as well as illustrate that the addition of a canine companion doesn’t compromise the quality and variety of a Cornish break.
Malcolm Bell, Head of Visit Cornwall, comments: “We expect these new mini-guides to be very popular as they will be specific to visitors needs with tailored content. We are delighted to be working in partnership with Engine House Media; their experience and innovative approach to publishing will create a series of publications that not only appeal to visitors, but also provide businesses across Cornwall an unrivalled platform to promote their business to a targeted audience.”
Andy Forster, Managing Director of Engine House Media, adds: “We have a passion for Cornwall which is evident in Cornwall Living, our magazine, online newsletter and TV channel for hotel bedrooms, and we are excited to be transferring this into the mini-guide series in partnership with Visit Cornwall. By delivering content that is relevant to readers lifestyle these targeted guides will be valuable both during a stay in Cornwall and when planning future visits.”
The family and dog-friendly guides will have print-runs of 100,000 and 50,000 copies respectively, and will be distributed in Tourist Information Centres, across the Engine House Media network of coffee shops, bars and restaurants, as well as in response to individual requests.
To discuss how your business can be involved in the mini-guides; through advertising, editorial or sponsorship, contact Engine House Media at email@example.com or on 01326 574842 / 07711 160590.