Press release: 22 Apr '15

Visit Cornwall has been named the top tourist board in the country for social media in the Social Travel Britain Awards 2015.

The award celebrates Visit Cornwall, which on 1 April became a private sector Community Interest Community, as being one of the first, and most successful, tourist boards to adapt to the digital era, and praises its integrated and innovative approach to social media. Awarded following a rigorous judging process by a panel of industry experts, the award also recognises the digital marketing training that Visit Cornwall provides for the local tourism industry.

Steve Keenan, organiser of Social Travel Britain Awards 2015 comments: "Cornwall gets digital and social. The county understands that the most authentic and enthusiastic results come from the people that matter most – those people working in tourism. By training 200 businesses in digital workshops last year, Cornwall can only benefit from greater understanding of social and digital and the shared creativity that will result.

“Visit Cornwall has also made strides in video creation and distribution, and has the ability react quickly to crisis (storms) and opportunity (Poldark). Visit Cornwall sets the standards for other destinations to aspire to."

Visit Cornwall is active across numerous social media platforms including Facebook, Twitter and Instagram, as well as YouTube and Vine.  Its digital marketing achievements to date include: 

  • Over 80 short films published - YouTube channel reaches over 1.5 million views
  • Content being used by various third parties from media, to tourism businesses to Visit England and Visit Britain and First Great Western
  • Facebook reaches 180,000 followers
  • Twitter reaches over 25,000
  • Instagram launched reaches over 3,700 followers
  • Google + launched
  • Pinterest launched
  • Vine launched

Malcolm Bell, Chief Executive of Visit Cornwall, comments: “Social media is at the heart of our integrated marketing strategy. From using its highly targeted data for advertising, to using social for both reactive and proactive PR, to customer service, we champion social media in a way that delivers real economic value to the Cornwall visitor economy.”

Much of Visit Cornwall’s social media is driven by content marketing in which engaging editorial, imagery and film is created and shared to increase global reach. And the results are showing. Bell continues: “Across Facebook, Twitter and Instagram we now have a community in excess of 200,000 and they are highly engaged, liking, commenting and most importantly sharing our content. Social media is a powerful tool that used in the right way can be highly effective.”