On 1st April 2015 Visit Cornwall became a Community Interest Company
What are Visit Cornwall’s priorities?
Visit Cornwall is responsible for growing Cornwall’s visitor economy through destination marketing, digital marketing and PR activities, to continually grow awareness of Cornwall to existing customers and new markets. Visit Cornwall will ensure Cornwall remains Britain’s number one holiday destination and will increase the volume and value of visitors from overseas.
How is it being funded?
Cornwall Council has provided a transitional grant of £300,000 to support Visit Cornwall’s transition into a CiC. Visit Cornwall also generates its own income through from partnership, sponsorship, promotional partner fees (membership) and advertising income. We are also in negotiations with a number of partner organisations in the tourism sector regarding future investment. In addition, we will also capitalise on opportunities arising from Government projects and are currently in positive discussions regarding the £5 million cash injection for tourism in the South West which was announced last month by The Deputy Prime Minister on St Pirans Day.
What is the legal entity of Visit Cornwall?
Visit Cornwall is a Community Interest Company and operates as a private sector trade organisation. Visit Cornwall is recognised by Visit England as the Destination Marketing Organisation for Cornwall.
Who is on the Visit Cornwall Board?
Our current board can be found here.
What services will Visit Cornwall provide?
The new CiC will continue much of Visit Cornwall’s previous work. Our primary focus is destination marketing and all of our previous activity delivered through the award winning website www.visitcornwall.com, social media, newsletters, videos, PR and advertising, will continue as normal.
You can rest assured that our industry services will also continue. Whether it’s lobbying on important issues, acting as a voice for the industry or providing research into visitor trends and perceptions, it is business as usual. And it’s the same story in terms of our relationship with the likes of VisitEngland, Visit Britain and other industry groups and associations, both nationally and locally.
And what won't you do anymore?
Of course, with a reduced team and budget there are going to be some areas of our previous work that we are unable to continue. The key services that we are no longer responsible for are:
Visit Cornwall has delivered some pretty impressive events - the Falmouth Tall Ships Regatta 2014 and the start of the Olympic Torch Relay 2012 to name a few - but this is no longer part of Visit Cornwall's remit. We'll still help to promote key events through our website, marketing and PR, and will organise industry events such as know-how workshops, but will not lead on delivering major events for Cornwall.
Event notification process
Over the last few years Visit Cornwall has worked with Cornwall Council to develop the Event Notification process for event organisers. This covers everything from health and safety to road closures and will now be managed wholly by Cornwall Council. For more information please visit http://www.cornwall.gov.uk/events
Cornwall Tourism Awards
In the 14 years since their making the Cornwall Tourism Awards have gone from strength to strength. We’re incredibility proud of what they stand for and hold them in strong regard but we are handing over the batten to Robin Barker at Services for Tourism. We have worked with Robin on the Awards for the last couple of years and he also organises the South West Tourism Excellence Awards, as well as the Devon and Dorset Tourism Awards, so we know they will be in good hands. We will still play a role in the 2015 edition and look forward to celebrating success with many of you later in the year. For more information please visit www.cornwalltourismawards.org.uk
Will I see any changes now that Visit Cornwall is a CiC?
Whilst behind the scenes things will be very different in terms of structure and funding, there should be very little impact on the businesses that we work with, or on our visitors. In fact, we're hoping you will see a few improvements, especially in terms of industry communications. As well as more regular newsletters, we'll be making more use of our industry Twitter account and LinkedIn page to keep you in the know and to share opportunities - make sure you're following us to be in the loop.
There will also be regular one-to-one clinics with Malcolm Bell, Visit Cornwall CEO. You'll be able to book a slot with him, either in person or over the phone, and whether it's to ask his advice or simply to get to know Visit Cornwall better, these sessions will have the potential to cover anything and everything that you want them to! Keep an eye out over the next few weeks for more details.
Where is Visit Cornwall based?
Our office is centrally based at 30 Boscawen St, Truro, TR1 2QQ
We are situated above Truro tourist information centre. You are more than welcome to get in touch if you are in Truro and fancy a chat.
Who is in the team?
Find out more about us here. We'll also be working with a range of freelancers, consultants and interns to bring in the right talent and expertise when we need it.
Have the contacts changed?
Some of them. For website and member enquiries/updates please now email us at firstname.lastname@example.org. You can also reach us on our individual emails - more about that here.
Please review your contact lists as some previous email addresses are now closed and emails will not be redirected.
Visitor enquiries are now handled at email@example.com and on 01872 261735
Can I be involved?
We would love to work with you to help promote your business and destination Cornwall. Whether you're an accommodation provider, attraction, activity or place to eat, there's ways in which we can work together. You can find out more about getting your business listed on www.visitcornwall.com here, or get in touch at firstname.lastname@example.org.