Meet the team

Malcolm Bell - Chief Executive

Synonymous with Cornwall tourism, there isn't a lot that Malcolm doesn't know about the industry. Having overseen the transformation of Visit Cornwall into a Community Interest Company, he is now at the helm of Visit Cornwall’s future as a private enterprise and is responsible for overseeing the vision, strategy and delivery of the company. A passionate brand ambassador for destination Cornwall, Malcolm is a key spokesperson across the world for tourism issues and sits on European and national advisory boards. Malcolm is also on the Board of Governors for Cornwall College, South West Lakes Trust and the Cornwall Food Foundation.

When there's a gap in his diary Malcolm takes the chance to get out on the water and is a keen dingy sailor – he’s even been known to win one or two races! A true Cornishman he is most at home when enjoying time with his family and much-adored pup.
07800 649 178 

Abi Steel - Visitor Services  and Tourism Development

Abi works closely with Malcolm on improving Visit Cornwall's the services relating to visitor information and effective/joint working with Cornwall's Tourist Information Centres. She  also assists Malcolm on specific development projects. Abi works part time for Visit Cornwall, as she also has an important job as a Manager of Truro Tourist Information Centre, which acts the telephone and email contact centre for Visit Cornwall. Abi brings a wealth of experience from the hospitality sector as well as tourist information.

Victoria Carman - Marketing Manager

Victoria has recently joined the Visit Cornwall team as our new Marketing Manager. She comes with a wealth of experience in destination management and marketing which includes website development, online marketing and the development of membership services.  It has been a dream of Victoria's to come and work for Visit Cornwall CIC.  In her spare time, Victoria enjoys travelling to experience different cultures, listening to live music and eating seafood.

Victoria is looking forward to meeting our Visit Cornwall CIC Members, and getting out and about to help improve her knowledge of Cornwall.

Paulo Guedes - Finance Manager

Paulo keeps Visit Cornwall ticking by managing all the important stuff. Everything financial, legal and HR goes through Paulo and with a sharp eye for detail, he's Visit Cornwall's go-to-guy for all things technical and procedural. Being responsible for the administration of Visit Cornwall's contact centre, customer service is high on Paulo's agenda and it's his mission to ensure every visitor enquiry is met with the quality and passion for which Cornwall is renowned. 

Having fallen for the charms of the south Cornish coast, Paulo swapped his native Portugal for Cornwall 18 years ago and spends his weekends trying to top his personal best at fishing. 
07500 770 614

Rosa Pedley - PR Manager

It's Rosa’s job to make sure destination Cornwall is talked about in all the right places. Whether it's national travel journalists, bloggers or film crews, Rosa’s giving them the inside scoop on what's hot in Cornwall or sending them off on fabulous press trips around the county.

Away from the laptop, Rosa is an avid runner and dog lover, and is often out exploring Cornwall with her border collie in toe.

07500 704 259