Meet the team

Visit Cornwall’s team comes with a wealth of experience and competencies within the tourism industry, and collectively they promote destination Cornwall and its diverse tourism offer. 

Following a thorough review of Visit Cornwall’s prioritites in 2017, the dominant role of for visitors, both pre and during stay, has been heightened, and our  business model has been reviewed to reflect these latest developments. A focus on the website usability to ensure it drives more traffic and enquiries/bookings to members is priority. This has resulted in a revision to the team structure, so for the eagle-eyed out there, you will notice some new job titles, new people in the team structure below.

With this all in mind, take a peek behind the scenes of Visit Cornwall and meet the people responsible for everything from keeping the website firing to getting the media talking about destination Cornwall.

Malcolm Bell - Chief Executive & Marketing Director

 Synonymous with Cornwall tourism, there isn't a lot that Malcolm doesn't know about the industry. Having overseen the transformation of Visit Cornwall into a Community Interest Company, he is now at the helm of Visit Cornwall’s future as a private enterprise and is responsible for overseeing the vision, marketing strategy and delivery of the company. A passionate brand ambassador for destination Cornwall, Malcolm is a key spokesperson and represents and lobbies for the best interests of tourism in Cornwall, as well as sitting on national advisory boards. Malcolm is also on the Board of Governors for Cornwall College, South West Lakes Trust, the Cornwall Food Foundation, and advises the National Trust and Tate St Ives.

When there's a gap in his diary, Malcolm takes the chance to get out on the water and is a keen dingy sailor – he’s even been known to win the odd races! A true Cornishman he is most at home when enjoying time with his family and much-adored pup. 

Mike Steel – Operations/Commercial Manager

 Mike is Malcolm’s right-hand man and helps with all things operational to ensure Visit Cornwall is working effectively. He streamlines systems and procedures to make sure they work harder and smarter for the team and members. In addition, Mike heads up Visit Cornwall’s commercial and membership approach, driving new business development projects forward. With a financial background, Mike has an eye for procedures and loves an Excel spread sheet.

A family man, Mike enjoys spending time with his wife, young children and not forgetting his chocolate cocker spaniel, Cadbury. He is also partial to a spot of sea swimming or fishing.

Mike works part-time and is available on Monday, Tuesday, Thursday and Friday.

Abi Steel – Special Assistant to CEO

 Abi brings a wealth of experience from her 20 years working in hotel management and tourist information. Abi works closely with Malcolm on development activities, including website development, the design and content of printed guides, exhibitions and supporting Malcolm on the lobbying agendas. Most importantly, she brings her front line hospitality experience and visitor insight to the team, ensuring the needs of visitors and members are met. Finally, Abi coordinates the communication and collaboration with Cornwall’s Tourist information Centres - all within 10 hours per week.

Abi is a busy mum and is often found on the beach building sandcastles with her little ones.

Rosa Pedley - PR & Communications Manager 

 It's Rosa’s job to make sure destination Cornwall is talked about in all the right places. Whether it's national travel journalists, bloggers, tour operators or film crews, Rosa’s giving them the inside scoop on what's hot in Cornwall or sending them off on fabulous press trips around the county.

She's also responsible for shouting about Visit Cornwall's achievements and keeping the industry up-to-date on tourism news, opportunities and issues.

Away from the laptop, Rosa is an avid runner and dog lover, and is often out exploring Cornwall’s hidden spots with her border collie in tow. 

Rosa works part-time and is available on Tuesday, Wednesday, Thursday and Friday. Note, Rosa is on maternity leave from Feb 2018 and Francesca Thomas will be the day-to-day PR contact.

07500 704 259   

Paulo Guedes – Finance Manager

Paulo keeps Visit Cornwall ticking by managing the financials. With a sharp eye for detail, he's Visit Cornwall's man for all things technical and financial.

Having fallen for the charms of the south Cornish coast, Paulo swapped his native Portugal for Cornwall 18 years ago and spends his weekends trying to top his personal best at fishing.

Paulo works part time and is available on Tuesday and Wednesday. 
07500 770 614

Mark Camp – Membership and Website Support

 A central cog in the Visit Cornwall team, Mark is the first port of call for member enquiries and website updates. He looks after content creation and maintenance across, from managing features, places to stay, things to do, what's on listings and late availability pages. Mark is also responsible for managing the industry email inbox. 

Mark has worked in the Cornish tourism industry for over 20 years and is a Blue Badge Tour Guide too. There is not much about Cornwall he does not know.

When he’s not keeping the Visit Cornwall website in check, Mark can be found walking Cornwall’s coastline and rugged moors.

07825 234 095

Ed Tarbox – Sales Manager

 Ed is responsible for joining new members to the Visit Cornwall family, whilst being the central contact for all membership renewals and advertisements. He prides himself on building relationships with members to make sure they maximise all the Visit Cornwall opportunities available, especially in respect to advertising.

When Ed is not out meeting members, he enjoys making the most of the Cornish countryside and beaches.

07501 676 364

Francesca Thomas – PR and Marketing Executive 

Frankie works on all things PR and ensures national travel journalists, bloggers, tour operators or film crews are well looked after and their every need is catered. Whilst Rosa (PR manager) is on maternity leave (from Feb 2018), Frankie will be covering the day-to-day press office. Frankie also looks after the marketing/social media behind Visit Cornwall and comes up with strategies to make sure that Cornwall is being shown off to it's full potential.

During her spare time, Frankie documents about her adventures around Cornwall on her personal blog.

07500 704 259   

Holly Jones -  Sales Executive

Holly is the latest addition to the team and will be helping with new membership, advertising enquiries and assisting on our printed Maps and Guides.
Holly loves to read and has a growing book collection. She has a passion for anything and everything theatre related and has been involved in dance on and off throughout her life. 
We are very much looking forward to having Holly as part of the VC team!