Meet the team

Visit Cornwall’s team comes with a wealth of experience and competencies within the tourism industry, and collectively they promote destination Cornwall and its diverse tourism offer. 

Following a thorough review of Visit Cornwall’s prioritites in 2017, the dominant role of for visitors, both pre and during stay, has been heightened, and our  business model has been reviewed to reflect these latest developments. A focus on the website usability to ensure it drives more traffic and enquiries/bookings to members is priority. This has resulted in a revision to the team structure, so for the eagle-eyed out there, you will notice some new job titles, new people in the team structure below.

With this all in mind, take a peek behind the scenes of Visit Cornwall and meet the people responsible for everything from keeping the website firing to getting the media talking about destination Cornwall.

Malcolm Bell - Chief Executive & Marketing Director

  As CEO and Marketing Director of Visit Cornwall, Malcolm is responsible for overseeing the marketing strategy and delivery of the company. A passionate brand ambassador for destination Cornwall he is a key spokesperson and represents and lobbies for the best interests of tourism in Cornwall. As well as sitting on national advisory boards, Malcolm is also on the board of governors for Cornwall College, South West Lakes Trust and advises the National Trust and Tate St Ives. 


Mike Steel – Operations/Commercial Manager

Mike heads up operations to ensure Visit Cornwall is working effectively. He streamlines systems and procedures to make sure they work harder and smarter for the team and members. In addition, Mike heads up Visit Cornwall’s commercial and membership approach, driving new business development projects forward.


Abi Steel – Tourism Manager

Abi works closely with Malcolm on managing our marketing activities, travel trade exhibitions and shows as well as the UK Discover England Projects. Most importantly, she brings her frontline hospitality experience and visitor insight to the team, ensuring the needs of visitors and members are met.  


Paulo Guedes – Finance Manager

Paulo keeps Visit Cornwall ticking by managing the financials. He is key to the logistics of making sure maps and guides get to various shows across the UK and Europe. He also works with Malcolm on the European projects. 
07500 770 614


Mark Camp – Website Curator and Support

Mark is an integral part of the Visit Cornwall team. He looks after content creation and maintenance across, from managing features, places to stay, things to do, what’s on listings and social media. Mark has over 20 years tourism experience in Cornwall, both as a TIC manager in Looe and also as a Blue Badge tour Guide, and is an essential member of the team.

01872 276529 ext 307


Ed Tarbox – Sales Manager

 Ed oversees the sales and membership team and is responsible for new membership opportunities, renewals and all advertising opportunities.  He prides himself on building relationships with members to make sure they maximise all the member opportunities and benefits.

07501 676 364


Elle Booker - Administrator

Elle Booker, Visit Cornwall

Elle looks after Malcolm’s diary and brings a sense of calm to the office. She supports the team, including the finance dept, looks after general enquires, but most importantly is usually the person who picks up the phone when you call.

01872 276529 ext 302

Claire Robinson - PR & Membership Liasion

Claire Robinson, Visit Cornwall
Claire is here to help members promote their businesses, is the main contact for e-newsletters, and also helps out everybody else in the office including PR and content writing.

01872 276529 ext 305


Amy Smith - Membership Executive

Amy Smith, Visit Cornwall
Amy is the latest addition to our sales team, dealing with new membership, renewals and other advertising across the board.

01872 276529 ext 308