Objectives

Visit Cornwall is responsible for growing Cornwall’s visitor economy through destination marketing, digital marketing and PR activities to continually grow awareness of Cornwall to existing customers and new markets. It is our aim to ensure Cornwall remains Britain’s number one holiday destination and to increase the volume and value of visitors from overseas. We also provide a broad range of services to business members and promotional partners. This powerful combination directly contributes to increasing the sector’s competitiveness, profitability and sustainability, and to improving the quality of tourism jobs and careers. 

Strategic priorities

  • To ensure Cornwall remains one of the top tourist destinations in the UK
  • To maximise tourism’s economic and cultural contribution to the wider Cornish economy

Marketing objectives

  • To attract new visitors – when we need them
  • To maximise repeat business at the time of year we need them
  • To maximise spend from visitors when they are here