Open for Business conferences
Tourism businesses across Cornwall are being offered expert advice and support in a series of ‘Open for Business’ conferences organised by Visit Cornwall as part of the Government backed flood recovery programme. Supported by Visit England and Cornwall Council, the conferences have been devised to help businesses that have been directly affected as a result of storm and flood damage, as well as those that have concerns about bookings for Easter and the summer.
Four half-day conferences will take place in Bude, Looe, Truro, and Penzance at the following venues from 9:30am to 1pm plus a range of optional one-to-one business advice sessions in the afternoons along with help from the Visit Cornwall team.
Mid Cornwall - Truro, Alverton Hotel, Thursday 13 March
South Cornwall - Looe, Hannafore Point Hotel, Friday 14 March
West Cornwall - Penzance, Queen’s Hotel, Monday 17 March
North Cornwall - Bude, Falcon Hotel, Tuesday 18 March
Local conferences will provide professional advice and guidance on the following topics:
- Using PR in a crisis - Sue Bradbury, Sue Bradbury Public Relations
- Effective use of social media - Aren Grimshaw, Minchin & Grimshaw
- Visit Cornwall Marketing Campaign - Lauren Hogan, Visit Cornwall
- Best use of email - Stafford Summer, Jarrang
- Flood recovery planning - Michael Cooper, Richfords Fire & Flood
- Getting the most out of Google - Rob Edlin, Niddocks Online Marketing
- What does your website say? - Jamie Smith, Eight Wire Design & Media
Additional help will also be made available during March by Visit Cornwall to businesses directly affected by the recent storms. Depending on the level and nature of requests for support, this may include local workshops, remote support and in-depth face to face business advice.
Malcolm Bell, Head of Visit Cornwall, the Cornwall Development Company tourism service, comments: “In the ever competitive battle for bookings we can all benefit from honing and improving our PR and communication skills, and from staying up to date with digital marketing. These conferences, paid for by the Government, offer a golden opportunity for tourism businesses to learn from top class experts in the field and further enhance their marketing know-how, whether they have been directly or indirectly affected by the recent storms.”
Julian German, Cornwall Council Portfolio Holder for Economy and Culture, adds: “These conferences will provide practical advice to tourism businesses and help them to tap into support measures available. With 74% of businesses reporting a 10 – 20% reduction in year-on-year bookings, it is hoped the help on offer will boost business in the lead up to Easter, and I hope all businesses will take advantage of the opportunity.”
The conferences are in addition to the 2014 programme of Mobile Design and Marketing workshops being organised by Visit Cornwall on 25th, 26th and 27th March.
Further support measures by Cornwall Council are outlined here.