Comment: 8th Jan 2013

“Just over 4 million people tuned in to watch Cornwall with Caroline Quentin last night (7th Jan) giving Cornwall a massive profile boost. This type of publicity is invaluable to Cornwall’s tourism industry especially at this time of the year when holiday planning is high on the agenda. We couldn’t dream of buying a prime-time ITV slot sandwiched between two episodes of one of the nation's favourite soaps so for Cornwall to receive it for free is truly incredible.

“The first series attracted up to 4.6 million viewers each week and prompted 30,000 extra people to visit our official online visitor guide, visitcornwall.com. The second instalment looks set to be equally impressive with over 2,000 people landing on visitcornwall.com last night alone - this can only be of benefit to Cornwall with our attractions, accommodation providers, restaurants and pubs, all set to reap the rewards.

"We look forward to seeing how the 10 part series unfolds and joining Caroline on her journey around Cornwall.”

Malcolm Bell
Head of Visit Cornwall

For more information about Cornwall with Caroline Quentin click here.