Press release: 14 Jan

A series of rugged and moody images taken in the depths of winter have been an Instagram hit, fuelling year-round passion and love for Cornwall.

The refreshing images were taken in early January by Ashley Lewis, a London-based professional photographer and Instagrammer, who in partnership with Visit Cornwall toured the county capturing Cornwall at its most atmospheric. From free-spirited ponies on Bodmin Moor, to Watergate Bay at sunset and incredible rock formations at Kynance Cove, the images showcase Cornwall’s year-round beauty and are a twist on the usual images depicting blue skies and sunshine favoured by tourist boards.

Throughout the five day tour Ashley’s unique images were shared by Visit Cornwall on @loveCornwallUK as well as via Ashley’s popular Instagram feed @ash which has over 55,000 followers.

Usually famed for capturing distinctive shots of the City of London, Ashley was attracted to Cornwall for its terrain. “I live in a London borough and spend a lot of time travelling in and out of the city,” said Ashley. “I loved exploring and shooting photos of the natural sights; from cliff faces, the sea and rolling hills to insane storm clouds coming towards me. Winter is the time to experience a different side, the palette changes and everything just looks more atmospheric.”

Lauren Hogan, Visit Cornwall digital marketing manager, adds: “Cornwall is rightly famous for its beautiful coastline and we regularly see wonderful photography and video of the golden sands and turquoise water that a warm summer can result in. What we see less of, is the county’s rugged, moody beauty in the depths of winter. With Ashley we set out to change this and the results are not only stunning but have been a massive hit with our social media followers. The images show that Cornwall is a fantastic place to visit whatever the time of the year and whatever the weather.”

View Ashley’s photographic tour of Cornwall in winter here.