Press release: 16 Dec 2013

Visit Cornwall is offering free digital marketing workshops to Cornish tourism businesses.

Taking place in January, the workshops will be held in Penzance, Wadebridge and St Mellion, and aim to help accommodation providers, restaurants, attractions, and all other tourism related businesses, increase their knowledge and skills in the essential area of online marketing.

The main focus of the workshops will be on how tourism businesses can increase sales using Google as well as save money and time.

The four hour sessions will be delivered by Rob Edlin of Niddocks Online Marketing and will include a high level overview of the latest Google+ advancements. Attendees will get to grips with the likes of Google Places for Business, Google Analytics and Google AdWords.

Representatives from Visit Cornwall, the Cornwall Development Company tourism service, will also be on hand to encourage attendees to maximise the opportunities offered through Visit Cornwall’s digital marketing, including its award-winning website, email marketing, social media and videos. There will also be a chance to learn about the Superfast Cornwall Fund which is designed to help businesses take advantage of the technologies enabled by superfast broadband.

Lauren Hogan, Visit Cornwall’s Digital Marketing Manager, comments: “The majority of holidays are now researched and booked online so it is vitally important for tourism businesses to make sure they are making full use of the digital marketing platforms available to them, otherwise they are at risk of losing business to more digitally savvy competitors. These workshops will give Cornish tourism businesses the skills to enhance their online presence, and understand how they can use Google to increase bookings and sales as well as save time and money.”

The informative sessions will be followed up with “how-to” video guides which will be delivered via a Google+ Community to support businesses as they put what they have learnt into practice.

50 spaces per session are available on a first come first served basis on the following dates and locations across Cornwall:
21st January 2014 – Royal Cornwall Showground, Wadebridge
22nd January 2014 – The Workbox, Penzance
23rd January 2014 – St Mellion International Resort

To gain a free place attendees must have joined Visit Cornwall as a 2014 Member. Non-Visit Cornwall Members are invited to attend at a cost of £75 + VAT.

To book a place visit