Press release: 19 Mar '15
Visit Cornwall has been ranked number two in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels.
Produced by social media agency Umpf in association with HolidayLettings.co.uk, the Index praises Visit Cornwall for its engagement and fan growth on Facebook, Twitter and Instagram, as well as for its rich content strategy.
Matthew Balmforth, Social Media Account Manager at Umpf, said: “Producing one of the best data scores in our index, Visit Cornwall achieved top marks for engagement with its communities across a broad range of social media channels.
“All the judges were impressed with the array of content utilised to promote the destination, such as bespoke videos showcasing some of the best views of Cornwall, all given a twist by incorporating tweets from their communities.”
The Index places Visit Cornwall, just behind Visit Wiltshire and ahead of VisitLondon who took the 1st and 3rd spots respectively.
“Visit Cornwall works extremely hard to execute social media. Our editorial and content strategy helps us to deliver innovative, useful and engaging interaction with visitors to benefit Cornwall's visitor economy and tourism businesses,” said Lauren Hogan, Visit Cornwall's Digital Marketing Manager. “It's great to be recognised as one of the leading organisations in the UK for our social media communications.”
The Index was compiled by measuring the social media performance of each tourism body using an algorithm as well as a team of five people who looked at nine social networks. The data was then analysed by a panel of four industry judges who presided over the final results, creating a league table which benchmarks social media success among England’s tourism bodies.
Saskia Welman, PR Manager for HolidayLettings.co.uk and panel judge, said: “The use of social media across tourism and travel brands is instrumental in reaching an audience, so it’s great to see fantastic examples of innovative and creative work across the medium.
“As the use of social media continues to gain momentum, it’s vital that tourism boards use the medium to interact with their communities and get people excited about what’s going on in their region.”
Rank Region Score
1 VisitWiltshire 74.2
2 Visit Cornwall 73.4
3 VisitLondon 73.1
4 Dartmoor Partnership 70.9
5 Visit Thanet 70.3
6 Visit Norfolk 69.6
7 Destination Milton Keynes 67.5
8 Visit Peak District & Derbyshire 67.4
9 Visit Forest of Dean & Wye Valley 66.6
10 Visit Greenwich 66.4