Board of Directors

Jill Stein
Jill Stein


Local businesswoman lauded as an inspiration to anyone who admires the best that Cornwall has to offer.

 Jill Stein, for many years the driving force - along with Rick - behind the success of the Rick Stein group, has been appointed as chairperson of Visit Cornwall, taking over from Lord St Levan whose four-year tenure has brought strong leadership and financial stability to the organisation.

In making the choice for a new chair, the board of Visit Cornwall decided that it was time to appoint someone not just with a proven track record of success in Cornwall and in contributing to the local economy but also someone who embodies the brand values of Cornwall as a whole and could be an inspiration to local business.

Since opening The Seafood Restaurant in Padstow with Rick in 1975, Jill has been instrumental in developing the company into what it is today, with restaurants in Porthleven, Falmouth and Fistral as well as accommodation, all of which Jill has designed.

“I am enormously honoured to become chair of Visit Cornwall,” said Jill. “I intend to use the next three years to do everything I can to work on behalf of the people of Cornwall and the businesses of Cornwall so that together we can make this beautiful part of the world even more dynamic and attractive to visitors and to investment.”

James St Levan commented “It has been a great privilege to have been part of Visit Cornwall and to have worked with its strong and committed Board. As well as a deep understanding of tourism, Malcolm Bell has tremendous strategic vision, which he supports with perceptive research. I am sure that he and Jill will take Visit Cornwall from strength to strength, and I wish them all the very best.”

Malcolm Bell, CEO on behalf of the Board and members of Visit Cornwall wished to thank Lord St Levan for his leadership and dedication in achieving the creation of the Visit Cornwall Community Interest Company in April 2015.

“James spear-headed the working group that drove and has overseen the transition from the public sector to the private sector and has been the founding chair over these first three vital years. Visit Cornwall has gone from strength to strength with membership up over 20% and the marketing impact growing year on year.

“I have greatly appreciated the support and guidance I have had from James for the last few years and I am really looking forward to working with Jill for this next stage in Visit Cornwall’s development to maintain Cornwall’s position as one of, if not the country’s favourite, successful holiday regions.”

Jill Stein will be supported by the Board and by the newly appointed Deputy Chair Tim Light.


 Malcolm Bell: CEO


Malcolm is Chief Executive of Visit Cornwall. A passionate brand ambassador for destination Cornwall, Malcolm is a key spokesperson across the world for tourism issues and sits on European and national advisory boards. He is also a member of the Forestry Commissions Regional Advisory Board, a Director of South West Lakes, a Governor for Cornwall College and a Trustee of the Charity that oversees the Fifteen Cornwall Restaurant that helps disadvantaged youth to train to be chefs.


Tim Light: Vice Chairman


Tim is Director of Fal River Cornwall, a tourism network which integrates local river, road and rail transport. Tim sits at the heart of Cornwall’s developing marine transport sector following a long career spent in various parts of the globe with Her Majesty’s armed forces.


 Peter Wroe

Peter is a Director of the Eden Project and has lived in North Cornwall since 2011. Before joining Eden he spent 10 years at BT Plc including senior roles in finance, procurement, commercial, contract management, governance and public sector delivery. Prior to this Peter held a variety of senior financial positions in the health, contact centre and construction industries.

Peter is passionate about balancing the beauty and attraction of Cornwall between sustainable tourism, local residents and the businesses and employees which benefit from tourism. His interests are spending time with his family, playing tennis, Liverpool FC and rugby league.


 Nigel Carpenter

Nigel is Proprietor of St Michael’s Hotel & Spa, Falmouth. Following a successful career in marketing and general management he purchased St Michael’s in 2001 with his wife Julie and they have since invested £5 million in transforming the hotel into one of the top four star hotels in Cornwall. Nigel’s next ambitious project is the redevelopment of the old Falmouth Beach Resort site with a flagship ‘Liner’ building. He also has plans to re-develop Old County Hall in Truro to create Truro’s first four star Spa Hotel.


 Will Ashworth

Will is Managing Director of Watergate Bay having taken over the running of the Watergate Bay hotel from his parents in 2004. Under Will’s guidance Watergate Bay has seen significant regeneration to become a ski resort on a beach. It is now a recognised destination brand for Cornwall, complete with an accommodation portfolio, range of restaurants, leisure facilities and events calendar.


Zoë Curnow – Director at The Minack Theatre

Zoë grew up in Cornwall, and first worked at The Minack Theatre as a student. After a successful few years working at senior management and chief executive positions in theatres in the South East, Zoë returned to Cornwall nine years ago to manage The Minack Theatre – one of Cornwall’s most recognisable landmarks. Zoë is also an executive committee member of the Cornwall Association of Tourist Attractions, a member of the Porthcurno Coastal Community Team and chairman of her local nursery.


Julie Towers FCA CTA AIIT – VAT Partner at PKF Francis Clark

Julie is a VAT partner at PKF Francis Clark splitting her time between Truro and Exeter and is responsible for all areas of VAT within the firm. She offers proactive and practical advice on VAT, ranging from compliance to complicated technical issues. Prior to joining PKF Francis Clark, Julie was director of VAT Services for a medium sized firm of accountants in Oxfordshire and UK VAT Manager for Siemens plc.  


Jon Hyatt

Having grown up in Cornwall Jon is now a Director at Hendra Holiday Park, one of Southwest’s premier holiday parks, offering holiday homes, lodges, pods and camping throughout a 100-acre landscaped site. At it’s summer peak Hendra accommodates in excess of 4,000 guests and is recognised as an industry leader for innovation, quality and sustainable practice.

As a family run business the philosophy is to offer great family holidays for all budgets at the highest, 5-star, quality standard. As part of the third generation Jon has a particular interest in recognising Hendra’s responsibility to the environment and to sustainable tourism, driving many initiatives and investments within the business to this effect.


Councilor Bob Egerton – Observer to the Board

Bob is the Cornwall Councillor for the electoral division of Probus, Tregony and Grampound. He is the portfolio holder for Planning and Economy on the Council’s Cabinet.
Bob has an M.A. from St Catharine’s College, Cambridge, and a Diploma in Law from Plymouth University.